Privacy Policy

This privacy policy describes the way our company, registered as OnlineMediaHeroes VOF, collects, stores, processes and uses personal data. As a visitor or customer of the website and webshop, you have given your consent for our collection and use of your personal data. We use this data to allow booking Tickets for Events and improve our products and services. As personal data can be directly or indirectly linked to your identity, contact information or location, we take our responsibility to safeguarding your personal data very seriously. Please read this privacy policy carefully to get a clear understanding of how we collect, use and protect your personal data. We may amend this privacy policy from time to time and, if you have any questions, remarks or requests relating to this privacy policy, please reach out to us by using the contact details below.

Personal data

Your name, telephone number, email address and data relating to your activities on our website are examples of information that directly or indirectly relates to your identity, contact information or location. We also collect statistical data when you visit our website. This information may include your IP address, location details, general preferences, settings and system specifications. The most evident way we gather personal data is when you place an order, set up an account, communicate with our customer service or when you leave a comment, review or other information on our website.

How we use this personal data

We use your personal data for a number of reasons, in particular:

  • Making a booking/reservation – in order to streamline your communications with our Third Party partners, we use and share personal data, such as your e-mail and telephone number to:
    • Personalize and complete your reservation with the venue/Third Party supplier.
    • For communication purposes between you and the venue/Third Party supplier. In case the venue is overbooked, they will use your personal data to get in touch.
    • Your personal data will NOT be used for any unwanted marketing purposes neither by us or a Third Party.
    • After booking with us we will send an invitation to review our company on Trustpilot.
  • To ensure overall smooth operations – your personal data helps us to constantly improve our website and enables us to quickly process your transactions.
  • Reviews – we collect personal data provided in your reviews, for example, by registering the venue you visited and analyze this feedback to evaluate a particular product or service. We ask for personal data to be able to filter out fake reviews.
    • We work with Trustpilot to gather feedback and optimize our workflows. After ordering on you will receive an invite from Trustpilot to review our company. You will not receive marketing-related e-mails from Trustpilot.
  • Overall legal compliance – your personal data also plays a key role in helping us identify and prevent fraudulent transactions or other illegal activities on our platform, communicate security messages to our customers and comply with relevant applicable laws and regulations.
  • Safe payments – we work together with payment service partners, such as Mollie and PayPal, on all payment transactions. We don’t have access to your full payment details, but we may refer to partial information, such as the last couple of digits of your credit card number, for authentication and anti-fraud purposes.

We will only store your personal data temporarily for the purposes listed above, save for situations where laws or regulations dictate otherwise. You have the right to ask for your personal data to be deleted at any given point in time

Your user accounts

You may have created a account by verifying your email address. By signing up for an account, you grant us the right to confirm your identity with these services and access your personal details as explained under ‘Personal data’ above. You can delete or request deletion of your account at any point in time.

Legal bases

We are registered as a company under Dutch law, which specifies a number of legal bases that justify the use of personal data. Our use of your personal data is based on three legal bases:

  • Performance of a contract – we might use your data based on a contract you may have with us. We may then use said data to, for instance, process online purchases for one or several of our products or services.
  • Legitimate interest – based on a case of legitimate interest, which includes economic interests, we may use your personal data to, for example, tailor our content to best fit your preferences, or to fulfil our legal obligation as a company under Dutch law to ensure proper administration practices.
  • Consent – based on your explicit consent, we may use your personal data for any reasons detailed in the consent agreement e.g. to send you newsletters. You always have the choice to withdraw your consent – just let us know by contacting us through the contact details at the bottom of this privacy policy.

Third-party cookies and Google Analytics

We want you to enjoy visiting our platform, and we use cookies to ensure that our website runs smoothly and reliably. Cookies are small text files that are placed on your computer or mobile device when you visit a website. These cookies are placed on your device by your web browser and are either removed each time you close your browser or stored for a longer period of time. Cookies that aren’t removed are sent back to us by your web browser the next time you visit. This enables us to recognize your computer or mobile device and improve and personalize your interactions and experiences on the website. We also use other tracking technologies that are similar to cookies, such as third-party tools, to achieve the same goal. We strive to not embed cookies with a lifespan longer than 26 months, although there may be exceptions to this time period. Cookies can be placed on your devices by us or by a third party, such as Google Analytics (Google’s official web analytics service). Google Analytics allows us to understand, in aggregate fashion, where visitors land on our website and how they use the site. We cannot disaggregate this data to analyze your individual behaviour on our website. Our website uses technical, functional, analytical and commercial cookies.

  • Technical cookies – these are necessary to provide the requested service. For instance, technical cookies allow you to proceed through different pages of a website with a single login.
  • Functional cookies – these cookies help our website “remember” your preferences i.e. language selection, search history and registration information. For instance, the functional cookies ensure that you don’t get to see our cookie consent warning on every page load.
  • Analytics cookies – these cookies are placed by third party service providers, such as Google Analytics, and track how you find and interact with our website. This tracking system can be quite detailed, examining the average amount of mouse movements, scrolling activities, search words used and text entered in various fields. We can use this information to make our website easier to find, improve your interaction with our platform or measure the impact of our online marketing efforts. We want to point out that these third party service providers may also use information gathered about you on other websites or mobile applications over which we have no control. If you want to know more about how Google Analytics collects, uses and protects your privacy, you can consult Google’s privacy policy by visiting
  • Commercial cookies – these cookies are used to measure your behaviour anonymously on Third Party partners that we link to. For instance to track behaviour including potential purchases. The partners we work with have been carefully selected and regularly evaluated for quality standards. We do not receive personal data from you in any form, solely statistical, anonymous data.

The consent you give us to store and use our and third-party cookies can be withdrawn at any time by setting your browser to disable cookies and/or remove all cookies from your browser. However, please take into account that this may limit your access to certain functions and areas on our platform.

Third party access to personal data

We work with a number of third parties and may share your personal data for certain purposes.

  • Suppliers – we may share your personal data with selected ticket suppliers. This information is used to complete, confirm or personalize your booking and can include your name, email address and telephone number.
  • Business partners – if you book an admission ticket with us through one of our business partners, it’s possible that such business partner receives your personal data, which they can then use for their own purposes. In this context, your information is governed by the privacy policies of these business partners. We may also share personal data with our partners to prevent or identify fraudulent transactions or other illegal activities on our platform (for which we rely on the legal basis of performance of a task of public interest).
  • Other third parties – we use the services of third parties that collect, monitor and analyse personal data on our behalf, including Google. Such third parties are also used to personalize and distribute marketing materials, including advertisements. We also use third parties to process your payments, sharing your personal data with them in order to complete financial transactions. All these parties are under the obligation to keep your personal data confidential, and can only use it for the initial purposes set out by
  • Legal obligations – we may have to disclose your personal data to the extent that we are required to do so by applicable laws and regulations.

How we protect personal data

We are committed to safeguarding your personal data against unauthorised usage, modification, publication or deletion of said data. To achieve a high level of protection, we take a variety of both physical and technical security measures. Physical security measures include restricted and monitored access to our offices and user protection measures on laptops and computers. Our technical measure includes regular website scans to identify security gaps and vulnerabilities. All sensitive information you provide is also encrypted via Secure Socket Layer (SSL) technology. Finally, we do not store or have access to your full credit card details. Instead, we rely on our PCI-compliant payment service partner Mollie to safely store and process this information.

Access to your personal data

You have the right to receive information about your personal data in a clear and accessible way. In addition, if your personal data contains incorrect information, or if you consider this information is used, stored or processed incorrectly, we are happy to correct, complete or remove such data as soon as possible. The deletion of your user account is also possible at any time. Please contact us through the email address provided at the bottom of this privacy policy. To help us respond to such requests in a prompt manner, please include “Personal Data request” in the subject line of your email.

This privacy policy

We reserve the right to implement changes to this privacy policy. We will always publish the new version of this privacy policy on our website and will include the date of the latest version. As we will not proactively inform you regarding all changes made by us, we recommend you revisit this privacy policy from time to time. If you continue using our platform after we’ve made new amendments, we assume you acknowledge and agree with its latest content.

Who controls your personal data? registered in Amsterdam as OnlineMediaHeroes VOF. controls your personal data on its website, mobile applications and other applications that facilitate our products and services. OnlineMediaHeroes VOF is a Dutch limited liability company, incorporated under the laws of the Netherlands and registered with the Amsterdam Chamber of Commerce (no. 67947468). OnlineMediaHeroes VOF’s address is Zeeburgerdijk 11B, 1093 SJ Amsterdam, the Netherlands. You have the right to ask for your personal data to be erased from our system. If you have any comments, requests, questions or otherwise would like to contact us about this privacy policy, please contact our customer service through [email protected]. Last updated: 18th of April 2019

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